One of the questions we are most often asked at Cosmic Waves Production is: "Why would I pay for production when I can get it free from the station?"

It may be glib to respond "You get what you pay for!" Seriously, though, you do get what you pay for!

To be a part of the Cosmic Waves team, you have to have broadcast experience and know how the sytem works.

With the consolidation of media outlets around the country, it has become more crucial than ever to have an experienced professionals perfecting your production.

Some points to consider are

1. Voice separation. With some stations taking the new, "less is more" approach, you have the same voices doing all of their production. Therefore, your company's advertising just isn't standing out from the other spots so often stuffed into a commercial break.
   
   
2. Copywriter network. Ask your sales executive who will be writing your spot. Eight stations may have only one creative copywriter, if they have one at all. In many cases, the sales executive who convinced you to buy time may also be the person writing your commerical — on top of their already crammed schedule. At Cosmic Waves, we work with a network of copywriters, professional wordsmiths, around the country. We're able to find one that best fits with your organization.
   
   
3. Dedication. Because of the demanding workload on production directors at broadcast stations, your spot is often one of many, part of an assembly-line approach to production, to be completed before the end of the day. At Cosmic Waves, our reputation depends on not only how great our work sounds, but also how effective your results are. We pride ourselves on giving you the most bang for your buck.

Whether we are working on a single project or a multi-element campaign, we take our responsibility to you very seriously. You are entrusting us with the most important part of your business - your reputation.